New context, new stories, new visibility for a more engaging, informative and vibrant art fair

       Fanning out a rather static event communication and corporate appearance into a content rich and cross medial experience, this pitch concept places the artists and visitors back to the centre of interest and envisions new interconnection between all protagonists.
       The idea of the fair is carried over into the digital channels. New stories, new spotlights, a constantly updated timeline and multimedial live-streams bring new content, new context and vibrance. Its formats can be experienced digitally in a new way and potentially develop a dynamic of their own. 
       All relevant information and smart services for the visit can be called up on mobile devices at any time, while the event is also ultimately carried over into the public sphere. The result is more proximity, zeitgeist and maybe even a new cultural exchange in the sense of art.

pitch concept / creative & art direction

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