Redefining a german brand for retail lighting
Fresh Light for Fresh Products — the new claim reflected the starting position of the project and confronted the whole team with the need of a global and interdisciplinary makeover of the whole digital experience in terms of the corporate design, the revision of the product catalogue and database, as well as the ideation and creation of features which provide new ways, to convey all aspects of their product range and USPs responsively throughout all touch points and devices.
From product innovation and manufacturing through planning, application and presentation of new lighting products and services – all aspects of the aspired communication are now represented in designated sections of the new website, which was also recognised as a turning point for the company into a new, more digital and forward-pointing self-recognition.