Coming from a 100% digital background I create meaningful digital products and brand experiences for clients and organisations seeking innovative concepts and distinct visual identities.

My approach is rooted in co-creation and an inclusive style of leadership. By embracing openness, listening and the paradigms of user centred design, I guide projects from vision to implementation weaving together strategy, creative direction, and technology. Making the complex simple in healthy and fluid collaborative processes is wat I aim for as a top priority.

With 20+ years of experience, I’ve had the privilege of working with cultural institutions, global brands, medium-sized enterprises, and international publications — committed to excellence and best possible results in each partnership.

ABB Attilio Giusti Leombruni Art Cologne Babo Beisheim Stiftung Berner Bayer BMW Brose eBike Buschfeld Busch-Jaeger Caparol Carglass Continental Dalmer Dornbracht

eBay Google Henkel HEWI Interview Magazine Kunstforum International KW Berlin Metrolit Verlag Nolte NZZ Stiftung Nantesbuch Porsche SAP Siedle Vodafone

Expertise

Direction & Management

First point of contact for the management board for the entire operational business
Strategic consulting and customer management, development of new business, cross- and upselling opportunities
Analysis and implementation of external and internal workflows (process optimisation, software administration, project documentation, roadmap and capacity planning)
Lead, establishing and further development of design teams (screening applicants, job interviews, salary negotiation, feedback formats, agile role allocation, OKR, et al)

Strategy & Concept

Development of product and communication strategies, translation of concepts into creative solutions
Workshop design and execution for the creation of requirement profiles, recommendations for action and content strategies
Concept, Ideation, Creative Lead and Art Direction for digital applications and touch points, as well as for campaigns, pitches, content and event productions

Design & Implementation

UX/UI strategies and concepts in terms of User Centred Design (archetypes/scenarios, story/journey mapping, user flows, creative brief, information architecture, prototyping, design systems/style guides)
Selection and management of service providers (technical implementation, quality assurance, order scheduling, contract negotiations)
Interdisciplinary coordination, briefing and review of design specifications, quality assurance and supervision of content/asset creation, data management (CMS), as well as creative management of teams and productions

Lecturing (University)

Strategy, concept, design and implementation in a digital world
Teaching post graduate students how to conduct digital projects

Let´s connect!

Accepting permanent positions, project inquiries and freelance opportunities. Available within the greater Berlin area, for your international project on site or remotely.
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