Coming from a 100% digital background I create meaningful products and brand experiences for clients and organisations seeking innovative concepts and distinct visual identities.

My approach is rooted in co-creation and an inclusive style of leadership. By embracing openness, listening and the paradigms of humanity centred design, I guide projects from vision to implementation weaving together strategy, creative direction, and technology. Making the complex simple in healthy and fluid collaborative processes is wat I aim for as a top priority.

With 20+ years of experience, I’ve had the privilege of working with cultural institutions, global brands, medium-sized enterprises, and international publications — committed to excellence and best possible results in each partnership.

Expertise

Leadership & Growth

Partner and advisor to the management board, driving operations by aligning creative vision, product innovation, and business goals
Strategic project consulting and client relationship management, identifying new business, cross- and upselling opportunities
Process optimization and workflow implementation including software ecosystems, project documentation, capacity and agile roadmap planning
Building and developing design teams through talent acquisition (job interviews, salary negotiations), feedback formats, agile role allocation, and OKR strategies

Strategy & Concept

Designing and facilitating workshops to define requirement profiles, scope for action, and content roadmaps
Crafting product and communication strategies, translating business objectives and ideas into creative solutions
Leading conceptual development, ideation, and art direction for digital experiences, brand touchpoints, campaigns, and immersive productions from pitches to content and event activations

Design & Implementation

Developing CX/UX/UI strategies rooted in Human-Centered Design integrating archetypes, user journeys, story mapping, information architecture, and prototyping into scalable design systems and style guides
Selecting and managing service providers and technology partners, overseeing technical implementation, quality assurance, scheduling, and contract negotiations to ensure seamless execution
Facilitate interdisciplinary collaboration — coordinating design specifications, overseeing content and asset creation, managing CMS data workflows, providing creative direction to cross-functional teams and production units.

Lecturing (University)

Strategy, concept, design and implementation for interconnected brand ecosystems and responsive interactions
Guiding post-graduate students through human-centered interaction frameworks and project orchestration

Let´s connect!

Accepting permanent positions, project inquiries and freelance opportunities. Available within the greater Berlin area, for your international project on site or remotely.
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