Playful at times, minimalist at others — always in the spirit of a powerful communication


        To effectively communicate the agency's ecosystem, interdisciplinary work, and diverse team structure while embodying the “insglück-feeling” a new website and corporate design had to be established. This required a design that was both playful and minimalist, yet consistently powerful in its communication.
        Adressing this, a modular Content Management System that allowed for flexible design across various page elements, was adopted. The system enables the creation of modular features and sections like navigable image galleries, autoplay videos, dynamically linked job ads, etc. ensuring the website not only engages visitors but also helps them accomplish their tasks.
         The result is a website that reflects the agency and its people, incorporating the wishes and needs of employees. It serves as a collaborative platform — designed by employees for employees and their clients — creating a genuine representation of the team.


concept / creative & art direction / photography / content coaching

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