More functional, more sexy, keep the tradition
This in mind simplicity and usability in the discovery of the products became a main paradigm for the redesign of their online-shop in a first step. Interactions with clear visual responses, a balanced screen estate and a more contemporary typography give „space for the product to breath“ while keeping the necessary details to make a informed buying decision.
To elevate the brand as well a new communication concept, aiming for a creative synergy of editorial content and product information, was recommended for implementation in a second phase. Seasonal features, brand ambassador stories, custom web features in a new journal section give necessary context to reposition AGL in the world of high end fashion.