Digital intelligence on several levels — the Porsche annual and sustainability report
To underline Porsche’s strategy 2025 “The Future of the Sports Car”, the Porsche Annual and Sustainability Report has been redesigned. Accompanied by an augmented reality app, the publication is loaded with digital intelligence on several levels. Contributions on aspects of digitalisation by well-known authors and artists are complemented by augmented reality layers to create emotional and functional added value.
On top we made a proposal for a web application to bridge the gap to the classical format. Mobile, interactive, service oriented, cross-medial and more involving.
web concept / creative & art direction