Nature and tech, performance and beauty — prototyping a new experience
A revision of the existing digital brand experience has to be attached to this ambition while also unfolding potentials for new markets and conquering the competition. In a first ideation a prototype with new page types, content elements and shop features gave reference for further development of a new visual corporate communication.
With business goals, target groups and implementation in mind, key actions included e.g. streamlining and rethinking the overall content strategy, design system and typography, introducing new ideas for micro interactions and transitions as well as setting up a more authentic and accessible image language reflecting progressive, professional and poetic aspects of the desired brand identity.