ABB Hybrid

Interdisciplinary brand communication for a global audience

While in a close client relationship with ABB, a technology leader in electrification and automation, we came up with a new vision: shape borderless communication between different channels and realities. Face the challenge to connect people all over the world — amongst each other and to ABB.
Approaching this in a first step, the website for ABB´s Buildings & Infrastructure division was completely redesigned. In a parelled project the ABB Living Space Experience, a 3D virtual product tour serving as a digital marketing-tool for the sales division team, was successfully implemented.
The highly collaborative production of virtual innovation shows led to the idea of the ABB Future Brand Campus. Serving as the virtual architecture and heart of all future hybrid communication for events like expert talks, product shows, conferences/fairs, c-level meetings and more. It provides a scalable 3D content production framework for the real and the digital world empowering broadcasting, spatial experience, virtual, web and physical productions.

strategy consulting / concept / creative direction / implementation

Ongoing production of virtual innovation shows as a starting point to build the ABB Future Brand Campus — a framework to create almost infinite visual environments for all hybrid future brand communication.

Further development of virtual building interior blueprints and the associated cross-platform data model in 3D Unity and Unreal enabling ABB´s international business units to produce coherent content for various marketing & communication needs — e.g. vr/metaverse applications, virtual event/show streaming, digital/physical asset production and more.

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Accepting permanent positions, project inquiries and freelance opportunities. Available within the greater Berlin area, for your international project on site or remotely.
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