Leadership & Growth

• Partner and advisor to the management board, driving operations by aligning creative vision, product innovation, and business goals
  
• Strategic project consulting and client relationship management, identifying new business, cross- and upselling opportunities
  
• Process optimization and workflow implementation including software ecosystems, project documentation, capacity and agile roadmap planning
  
• Building and developing design teams through talent acquisition (job interviews, salary negotiations), feedback formats, agile role allocation, and OKR strategies

Strategy & Concept

• Designing and facilitating workshops to define requirement profiles, scope for action, and content roadmaps
  
• Crafting product and communication strategies, translating business objectives and ideas into creative solutions
  
• Leading conceptual development, ideation, and art direction for digital experiences, brand touchpoints, campaigns, and immersive productions from pitches to content and event activations

Design & Implementation

• Developing CX/UX/UI strategies rooted in Human-Centered Design integrating archetypes, user journeys, story mapping, information architecture, and prototyping into scalable design systems and style guides
  
• Selecting and managing service providers and technology partners, overseeing technical implementation, quality assurance, scheduling, and contract negotiations to ensure seamless execution
  
• Facilitate interdisciplinary collaboration — coordinating design specifications, overseeing content and asset creation, managing CMS data workflows,  providing creative direction to cross-functional teams and production units.

Lecturing (University)

• Strategy, concept, design and implementation for interconnected brand ecosystems and responsive interactions
  
• Guiding post-graduate students through human-centered interaction frameworks and project orchestration