How to explain a complex product and generate new leads

       Buschfeld is an internationally renowned supplier of highly aesthetic and architecturally versatile lighting systems. The products stand for a clear design language, high functionality and timeless aesthetics. In particular, the LightLight® WALL system, which has won prestigious international design awards, is now a patented classic. 
       As part of a general revision of the corporate design, the website was also updated in terms of technology and content. The main goal was to create an easy to maintain, flexible platform. The project included, among an inspirational presentation and clear explanation of the product, the migration and processing of the product data for a new online product finder, the implementation of a request routing and a dealer search. 

web concept / creative & art direction / implementation