Ongoing production of virtual innovation shows as a starting point to build the ABB Future Brand Campus — a framework to create almost infinite visual environments for all hybrid future brand communication.
Further development of virtual building interior blueprints and the associated cross-platform data model in 3D Unity and Unreal enabling ABB´s international business units to produce coherent content for various marketing & communication needs — e.g. vr/metaverse applications, virtual event/show streaming, digital/physical asset production and more.